Curated by Gaya Andreuzza
September 8 – October 22, 2016

2501 has been shifting his attention from painting to a new practice of negotiation with the city, closely bound up with the abstraction of the process. The final works, performance-oriented and situationist, presented to the public at Celaya Brothers Gallery are produced and processed through arguments that take place outdoors, turning actions into three corpus of permanent art pieces through an ephemeral setting process. The surrounding urban area is used as a true field of research in the open air, combining experiments, actions, and materials, such as ceramic, acid on metals, ink, and light.


2501 asked the Mexican curator to suggest where he could walk during his residency in Mexico City. By engaging in a dialogue with the context and following these paths as a guideline for some other nomadic experiments, 2501 radically undermines the dominance of the vertical axis of vision and allows people who actually live and know the city, to choose the physical shapes of the artworks. The result is a complex ensemble of sculpture, landscape, and paths, capable of producing “marked sites” in the form of monotypes, maps, and canvases.


The design of these experiments seems to be passing through a phase of experimentation with its formal, chromatic, tactile and other sensory qualities, drawing to aspects linked to the users’ perception of and interaction with space, and trying out – when all is said and done – an increasingly nomadic state: in theorizing about the modes of occupation of nomadic space, Deleuze and Guattari had in mind a field made up of small actions of contact and open to multiplicity, conceived to be experienced from inside rather than observed from a distance, following a rhizomic course like that of cracks in asphalt. The design of the ground as a support for this occupation is a central question that needs to be tackled with new tools today, without forgetting that “nomads make the desert no less than they are made by it.”


Text and concept by Gaya Andreuzza


Freedom of Choice – Devo


A victim of collision on the open sea

Nobody ever said that life was free

Sank, swam, go down with the ship

But use your freedom of choice


I’ll say it again in the land of the free

Use your freedom of choice

Your freedom of choice


In ancient Rome

There was a poem

About a dog

Who found two bones

He picked at one

He licked the other

He went in circles

He dropped dead


Freedom of choice

Is what you got

Freedom of choice!


Then if you got it you don’t want it

Seems to be the rule of thumb

Don’t be tricked by what you see

You got two ways to go


I’ll say it again in the land of the free

Use your freedom of choice



Jacopo Ceccarelli “2501”
Milán, Italy, 1981


He began painting graffiti at 14 years old. Later, he studied Bachelor in Film Editing and a Master on Visual Communication. At the age of 20, he moved to São Paulo, Brazil, where he joined a project teaching children of the favelas to paint. There he got in contact with the South American graffiti school, represented by Os Gemeos, Herbert Baglione, Higraff and Zezao, among many others. That experience changed his approach to painting. In 2005 he decided to focus exclusively on his career as an artist.


First known as “Robot Inc” and later as “2501”, he has developed a new style which combines urban art, canvas, sculpture, installation, photography, video, and documentary. He uses wavy, black and white lines to create forms that go from figurative to abstract. His works, full of movement and energy, capture our imagination and give us the possibility of an introspective break from the visual monotony of urban life. The interdisciplinary character of his research truly mirrors his approach to life and knowledge.


He currently lives and works between Europe, USA, and South America.